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Bounce Rate: The percentage of email messages that are returned or 'bounce' back to the sender due to a delivery issue, such as an invalid email address or a full mailbox.
Blacklist: A list of email addresses, domains, or IP addresses that have been identified as sending spam or unwanted email messages, often used by email service providers to block or filter incoming messages.
Block List: Another term for blacklist, used to describe a list of email addresses, domains, or IP addresses that are blocked or prevented from sending email messages to a particular recipient or service.
Backscatter: Backscatter in email industry refers to the process where an email server receives and sends non-delivery reports (NDRs) for emails that were not successfully delivered. These NDRs are sent to the apparent sender of the email, even if the email was sent from a forged or fake address. Backscatter can be caused by email spam and phishing attacks, and it can negatively impact email deliverability by causing legitimate email messages to be marked as spam. Email servers can use techniques like Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to prevent backscatter by verifying the sender's identity before sending NDRs.
Backscatter: Backscatter in email industry refers to the process where an email server receives and sends non-delivery reports (NDRs) for emails that were not successfully delivered. These NDRs are sent to the apparent sender of the email, even if the email was sent from a forged or fake address. Backscatter can be caused by email spam and phishing attacks, and it can negatively impact email deliverability by causing legitimate email messages to be marked as spam. Email servers can use techniques like Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to prevent backscatter by verifying the sender's identity before sending NDRs.
Bulk Email: An email message sent to a large group of recipients at once, typically used for marketing or promotional purposes.
Behavioral Email: An email message that is triggered or sent based on a user's behavior or interaction with a website or application, such as a welcome email or abandoned cart reminder.
Branding: The use of visual and messaging elements to establish and promote a company's identity and reputation, often applied to email marketing through the use of logos, colors, and consistent messaging.
B2B: An abbreviation for business-to-business, a type of commerce that involves transactions between two or more businesses, often using email marketing to target specific industries or decision-makers.
B2C: An abbreviation for business-to-consumer, a type of commerce that involves transactions between a business and individual consumers, often using email marketing to promote products or services to a wider audience.