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Introduction Email is a powerful tool for businesses to communicate with their customers and prospects. However, it’s not uncommon for recipients to complain about certain aspects of the emails they receive. Email complaints can be damaging to a company’s reputation and lead to a loss of subscribers and customers. Therefore, handling and preventing email complaints is crucial for businesses that want to maintain a positive relationship with their email list....

Email marketing can be a highly effective way to reach and engage with your customers. But it’s not uncommon for some subscribers to go inactive over time, meaning they’re no longer opening, clicking, or otherwise engaging with your emails. This can be a problem for email marketers, as it can impact deliverability and ultimately hurt the ROI of their email campaigns. In this article, we’ll cover some strategies for re-engaging inactive subscribers and getting them back into the fold....

Introduction Email marketing has been one of the most effective ways to reach out to potential and existing customers. It is considered a cost-effective and direct way of marketing that can drive engagement and lead generation. However, the effectiveness of email marketing lies in the email engagement of the subscribers. In this article, we will discuss the importance of email engagement and how to increase it. What does an Email Engagement mean?...

Introduction In today’s digital age, email marketing has become a vital tool for businesses to reach out to their target audience. However, with the rise of spam and unsolicited emails, it has become increasingly challenging to ensure that marketing emails are delivered to the intended recipients’ inbox. One effective way to improve email deliverability and reduce spam complaints is through email feedback loops. In this article, we will explore what email feedback loops are, how they work, their benefits, and best practices for using them....

Introduction In the realm of email marketing, spam is an unwelcome force that disrupts the harmony of the inbox. As marketers send out countless legitimate messages, spammers flood inboxes with unsolicited emails, ranging from dubious promotions to dangerous phishing scams. The percentage of global email that is spam varies over time, but it is generally estimated to be around 50% or more of all email traffic. This means that roughly half of all email sent is unwanted or unsolicited, which can be a significant problem for email users and providers....

Once upon a time in the mystical land of ARPANET, a young computer engineer named Ray Tomlinson crafted a simple message, and thus, the first-ever email was born in 1971. Little did he know that his humble creation would evolve into a powerful marketing tool that would reshape the way businesses communicate with their customers. As the internet grew in the ’90s, businesses recognized the potential of email for marketing purposes....

Chapter 1: Introducing Email Marketing & Deliverability: The Dynamic Duo Welcome, dear reader, to the mystical land of email marketing! Your journey begins with understanding the dynamic duo of email marketing and deliverability. Email marketing is the magical art of sending promotional messages to your audience via email, and it’s a crucial part of any marketing strategy. It’s like having a magical quill that whispers sweet nothings (or promotional somethings) into your subscribers’ ears....

Introduction Email marketing has become one of the most important channels for businesses to connect with their customers and drive sales. However, with the average worker receiving over 100 emails per day, it’s essential to create attention-grabbing and effective subject lines to stand out in a crowded inbox. In this article, we’ll explore the importance of subject lines in email marketing and provide examples of effective subject lines. Why are subject lines important in email marketing?...

Introduction to DNSBL Blocklists DNSBL blocklists, also known as DNS blacklists or DNS-based blackhole lists, are a popular method used to filter out spam and other unwanted emails. A DNSBL blocklist is a database of IP addresses that have been identified as sources of spam or other malicious activity. These blocklists are used by email providers, internet service providers (ISPs), and other organizations to filter incoming emails and prevent them from being delivered to their recipients....

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a protocol used to protect email domains from unauthorized use and email abuse, including spam, phishing, and other forms of email-based attacks. DMARC is an email authentication protocol that works in conjunction with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide email domain owners with greater control over email sent on behalf of their domain. In this article, we will explore what DMARC records are, how to create and implement them, best practices to follow, and common issues to avoid....