Email Deliverability

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a protocol used to protect email domains from unauthorized use and email abuse, including spam, phishing, and other forms of email-based attacks. DMARC is an email authentication protocol that works in conjunction with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide email domain owners with greater control over email sent on behalf of their domain. In this article, we will explore what DMARC records are, how to create and implement them, best practices to follow, and common issues to avoid....

Introduction Email authentication is an essential part of securing your organization’s email infrastructure. As the prevalence of phishing attacks and email-based fraud continues to rise, it’s more important than ever to verify the authenticity of the messages you send and receive. One important tool in the email authentication toolkit is DKIM records. By using DKIM records, you can add an extra layer of security to your email setup and help protect your organization and your customers from email-based threats....

Introduction One of the most popular methods of communication for both personal and professional goals is email. But, email consumers are increasingly getting concerned about email fraud and spam. In reality, research has revealed that a sizable portion of emails sent globally are spam or fraudulent in nature. As a result, email authentication mechanisms like Sender Policy Framework (SPF) were created to help address these problems. The SPF email authentication system, which is based on DNS, enables email domain owners to specify which mail servers are permitted to send emails on their behalf....

Introduction MX record, also known as a mail exchange record, is a crucial element of the Domain Name System (DNS) that aids in email delivery. MX records essentially inform email servers where to send emails for a specific domain. Emails couldn’t reach their intended recipients without MX data. This article will examine MX records in more detail, explaining how they function and why email delivery depends on them. Also, we’ll go through the various MX record kinds and how to set them up for your domain....

Introduction In the world of email marketing, bounces are an unavoidable part of the game. However, high bounce rates can be detrimental to your sender reputation and ultimately, your email deliverability. With a clean email list and the right strategies in place, you can minimize your bounce rates and ensure your messages reach your target audience. In this blog post, we will discuss the best practices for avoiding email bounces and maintaining a clean email list....