Email Insights

Introduction In the realm of email marketing, spam is an unwelcome force that disrupts the harmony of the inbox. As marketers send out countless legitimate messages, spammers flood inboxes with unsolicited emails, ranging from dubious promotions to dangerous phishing scams. The percentage of global email that is spam varies over time, but it is generally estimated to be around 50% or more of all email traffic. This means that roughly half of all email sent is unwanted or unsolicited, which can be a significant problem for email users and providers....

Once upon a time in the mystical land of ARPANET, a young computer engineer named Ray Tomlinson crafted a simple message, and thus, the first-ever email was born in 1971. Little did he know that his humble creation would evolve into a powerful marketing tool that would reshape the way businesses communicate with their customers. As the internet grew in the ’90s, businesses recognized the potential of email for marketing purposes....

Chapter 1: Introducing Email Marketing & Deliverability: The Dynamic Duo Welcome, dear reader, to the mystical land of email marketing! Your journey begins with understanding the dynamic duo of email marketing and deliverability. Email marketing is the magical art of sending promotional messages to your audience via email, and it’s a crucial part of any marketing strategy. It’s like having a magical quill that whispers sweet nothings (or promotional somethings) into your subscribers’ ears....