How to Handle and Prevent Email Complaints

Introduction Email is a powerful tool for businesses to communicate with their customers and prospects. However, it’s not uncommon for recipients to complain about certain aspects of the emails they receive. Email complaints can be damaging to a company’s reputation and lead to a loss of subscribers and customers. Therefore, handling and preventing email complaints is crucial for businesses that want to maintain a positive relationship with their email list....

April 14, 2023 · 6 min · Vikram Sahu

Importance of Email Engagement and How to Increase It

Introduction Email marketing has been one of the most effective ways to reach out to potential and existing customers. It is considered a cost-effective and direct way of marketing that can drive engagement and lead generation. However, the effectiveness of email marketing lies in the email engagement of the subscribers. In this article, we will discuss the importance of email engagement and how to increase it. What does an Email Engagement mean?...

April 14, 2023 · 6 min · Vikram Sahu

What Is Email Feedback Loops and How to Use Them

Introduction In today’s digital age, email marketing has become a vital tool for businesses to reach out to their target audience. However, with the rise of spam and unsolicited emails, it has become increasingly challenging to ensure that marketing emails are delivered to the intended recipients’ inbox. One effective way to improve email deliverability and reduce spam complaints is through email feedback loops. In this article, we will explore what email feedback loops are, how they work, their benefits, and best practices for using them....

April 14, 2023 · 6 min · Vikram Sahu

Importance of Subject Line in Email Marketing

Introduction Email marketing has become one of the most important channels for businesses to connect with their customers and drive sales. However, with the average worker receiving over 100 emails per day, it’s essential to create attention-grabbing and effective subject lines to stand out in a crowded inbox. In this article, we’ll explore the importance of subject lines in email marketing and provide examples of effective subject lines. Why are subject lines important in email marketing?...

April 13, 2023 · 3 min · Vikram Sahu