Email Strategy

Email marketing can be a highly effective way to reach and engage with your customers. But it’s not uncommon for some subscribers to go inactive over time, meaning they’re no longer opening, clicking, or otherwise engaging with your emails. This can be a problem for email marketers, as it can impact deliverability and ultimately hurt the ROI of their email campaigns. In this article, we’ll cover some strategies for re-engaging inactive subscribers and getting them back into the fold....

Introduction to DNSBL Blocklists DNSBL blocklists, also known as DNS blacklists or DNS-based blackhole lists, are a popular method used to filter out spam and other unwanted emails. A DNSBL blocklist is a database of IP addresses that have been identified as sources of spam or other malicious activity. These blocklists are used by email providers, internet service providers (ISPs), and other organizations to filter incoming emails and prevent them from being delivered to their recipients....